The new Google logo and identity system was developed to respond and grow with the changing needs of our users. It is a system that takes into account scale, interaction, and legibility, giving users a consistent and beautiful experience of the Google brand, wherever they encounter it.
To fully execute the brand system, we took the design a step further, by creating a custom, geometric sans serif called Product Sans. Simple, humble, and approachable, Product Sans was created from scratch to pair seamlessly with our logo in a variety of contexts and product lockups without overshadowing it. Additionally, it complements the new identity by introducing a primary branding typeface that is different in style and character from other interface text elements used in Material Design. With its careful weaving of form and function, it is an appropriate and essential component to the Google brand system.