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“There is just something magical about type design,” says Sebastian Lester. “If you draw a successful typeface it can travel the world, taking a part of you with it.” If this is true, his Soho Gothic family has taken him far and wide. Understated, modern and exceptionally versatile, the family has been put to good use in just about every application imaginable. A good choice for virtually any type of project, The Soho Gothic family performs equally well as the backbone of a global brand as it would in an edgy fashion magazine. Versatile, extensive, customizable, and multilingual – the Soho Gothic typeface family has it all. With the same proportions as Soho, its slab serif cousin, Soho Gothic ranges across seven weights, from a willowy hairline to a brawny ultra – each with a complementary italic. Lester took care to ensure that the Soho and Soho Gothic designs work in perfect harmony. According to him, “The typefaces were developed alongside each other so that I could consider every aspect of each design and be certain that they would be absolutely compatible.” Soho Gothic is a more understated and more subtle design than Soho. Features that give the design its distinctive tone are the flat, crisp apexes of the diagonal characters like the A and V, and the marked horizontal stress in the a, g and s. “I wanted the family as a whole to radiate effortless modernity,” recalls Lester, “to be a master communicator that works in all conditions and at all sizes.” A collection of alternate and “semi-slab” characters were also part of Lester’s plan. “I like to develop alternate characters for all my type designs,” he says. “I believe they give graphic designers greater flexibility and make a typeface more valuable.” Soho Gothic is available as OpenType® Pro fonts that have an extended character set which supports most Central European and many Eastern European languages. If you’re looking to complete your designs, consider pairing it with Bembo® Book,Joanna® Nova,Neue Frutiger®,PMN Caecilia®,or ITC Stone® Serif.
Soho Gothic Pro Font